The spokespersons

OVS has called in as ambassadors a number of well-known names from various different sectors. From stylist Marta Ferri, to the writer Chiara Gamberale, the actresses Eleonora Giovanardi and Margareth Madé, the actors Silvio Muccino and Alessandro Preziosi, the art critic Achille Bonito Oliva and maestro Giovanni Allevi. The Arts of Italy campaign has been shot by photographer, Pierpaolo Ferrari.

Silvio Muccino

Silvio Muccino is a Roman actor and film director who is considered one of the most talented performers of his generation. His debut in the film world took place at the age of 16 in the film But Forever in My Mind (Come te nessuno mai ) (1999) for which he earned a nomination for Best Writing at the Nastri d’Argento and won the Special Award for Best Emerging Actor.

After having starred in the film Remember Me, My Love, (Ricordati di me) (2003), he returned to the set with the romantic comedy Che ne sarà di noi, a generational cult film shot in 2004, directed by Giovanni Veronesi, with whom he also wrote the screenplay. The same year he received two nominations for the David of Donatello, for Best Actor and Best Screenplay.

In 2005 he took part in the episodic film Manuale d’Amore, with which he became widely known. On set he met Carlo Verdone, with whom he decided to write and direct Il mio miglior nemico (2006), a film which became a blockbuster. In 2006 he also published his first novel, Parlami d’amore, written together with Carla Vangelista. The book quickly became a best seller and hit the big screen in 2008 with Muccino at his directorial debut.

In 2010, he directed and acted in Un altro mondo, a film based on the novel by Carla Vangelista who co-authored the script with him, while in 2011 he published the novel Rivoluzione No. 9. In February 2015, his third directorial work, Le leggi del desiderio, written with Carla Vangelista was released in cinemas.

Silvio Muccino

Silvio Muccino is a Roman actor and film director who is considered one of the most talented performers of his generation. His debut in the film world took place at the age of 16 in the film But Forever in My Mind (Come te nessuno mai ) (1999) for which he earned a nomination for Best Writing at the Nastri d’Argento and won the Special Award for Best Emerging Actor.

After having starred in the film Remember Me, My Love, (Ricordati di me) (2003), he returned to the set with the romantic comedy Che ne sarà di noi, a generational cult film shot in 2004, directed by Giovanni Veronesi, with whom he also wrote the screenplay. The same year he received two nominations for the David of Donatello, for Best Actor and Best Screenplay.

In 2005 he took part in the episodic film Manuale d’Amore, with which he became widely known. On set he met Carlo Verdone, with whom he decided to write and direct Il mio miglior nemico (2006), a film which became a blockbuster. In 2006 he also published his first novel, Parlami d’amore, written together with Carla Vangelista. The book quickly became a best seller and hit the big screen in 2008 with Muccino at his directorial debut.

In 2010, he directed and acted in Un altro mondo, a film based on the novel by Carla Vangelista who co-authored the script with him, while in 2011 he published the novel Rivoluzione No. 9. In February 2015, his third directorial work, Le leggi del desiderio, written with Carla Vangelista was released in cinemas.

Margareth Madè

Italian actress and model, Margareth Madè was born in Paternò in 1982. Her modelling career began when she was 15 on runways in Italy and abroad. She has also taken part as spokesperson in various advertising campaigns.

After studying acting and elocution, in 2008 she was selected by Giuseppe Tornatore to play the role of Mannina in Baarìa, the film which opened the 66th Venice Film Festival and which was selected to represent Italy at the 2010 Oscars and Golden Globe.

In 2010, she played Sophia Loren in the TV series La mia casa è piena di specchi, which narrates the story of the star from Pozzuoli. In 2012, she took part in the miniseries Il paese delle piccole piogge and, again in that same year, she was selected as protagonist of the Pirelli calendar, photographed by Mario Sorrenti.

In 2014, she was back on the big screen with the film ...e fuori nevica, directed by Vincenzo Salemme. The year after, she played in the film Il velo di Maya, the second one made by Elisabetta Rocchetti.

Margareth Madè

Italian actress and model, Margareth Madè was born in Paternò in 1982. Her modelling career began when she was 15 on runways in Italy and abroad. She has also taken part as spokesperson in various advertising campaigns.

After studying acting and elocution, in 2008 she was selected by Giuseppe Tornatore to play the role of Mannina in Baarìa, the film which opened the 66th Venice Film Festival and which was selected to represent Italy at the 2010 Oscars and Golden Globe.

In 2010, she played Sophia Loren in the TV series La mia casa è piena di specchi, which narrates the story of the star from Pozzuoli. In 2012, she took part in the miniseries Il paese delle piccole piogge and, again in that same year, she was selected as protagonist of the Pirelli calendar, photographed by Mario Sorrenti.

In 2014, she was back on the big screen with the film ...e fuori nevica, directed by Vincenzo Salemme. The year after, she played in the film Il velo di Maya, the second one made by Elisabetta Rocchetti.

Chiara Gamberale

Chiara Gamberale was born in Rome in 1977 and lives in that same city.
She made her debut in 1999 with Una vita sottile. Among others, her books include, La zona cieca (2008, Giuria dei Letterati Campiello Prize, published by Bompiani), Le luci nelle case degli altri (Mondadori, 2010), Per dieci minuti (Feltrinelli, 2013), four-handed with Massimo Gramellini, Avrò cura di te (Longanesi, 2014) and her last novel entitled Adesso (2016, Feltrinelli), straight away at the top of the sales charts.
She has written and presented radio and TV shows like Io, Chiara e l’Oscuro (Rai Radio2) and Quarto piano scala a destra (Rai Tre). She writes for La Stampa, Vanity Fair and Io Donna. Her novels have been translated in eighteen countries.

Chiara Gamberale

Chiara Gamberale was born in Rome in 1977 and lives in that same city.
She made her debut in 1999 with Una vita sottile. Among others, her books include, La zona cieca (2008, Giuria dei Letterati Campiello Prize, published by Bompiani), Le luci nelle case degli altri (Mondadori, 2010), Per dieci minuti (Feltrinelli, 2013), four-handed with Massimo Gramellini, Avrò cura di te (Longanesi, 2014) and her last novel entitled Adesso (2016, Feltrinelli), straight away at the top of the sales charts.
She has written and presented radio and TV shows like Io, Chiara e l’Oscuro (Rai Radio2) and Quarto piano scala a destra (Rai Tre). She writes for La Stampa, Vanity Fair and Io Donna. Her novels have been translated in eighteen countries.

Eleonora Giovanardi

An actress and stage performer, Eleonora Giovanardi is considered one of the most versatile and talented emerging actresses of the Italian art scene. She began her acting career in 2006 when, immediately after having obtained her Bachelor's degree in Literature, she decided to attend the School of Dramatic Arts Paolo Grassi in Milan, where she graduated in 2008.
Her theatrical debut takes place with Harold Pinter's Betrayal and she then continues at the Piccolo Teatro of Milan with Lluis Pasqual’s Donna Rosita Nubile. For her performance she received a nomination for Best Dramatic Actress at the 2011 Golden Graal.
In that same year, in Reggio Emilia, she founded the company TAP Ensemble-Teatro d'Arte Popolare together with three other actors. She also stably collaborates with ERT-Emilia Romagna Teatro, with which she has staged, among other productions, What is love?- Study on Plato’s symposium, directed by Anda De Rosa.

During the 2012 season, she became one of the actors in Maurizio Crozza’s television show, Crozza nel Paese delle Meraviglie and in 2015 she won the prestigious award for Best Actress at the Rome Web Fest, thanks to her participation in the web series "Status". In 2016 she co-starred with Checco Zalone in the film Quo Vado?.

Eleonora Giovanardi

An actress and stage performer, Eleonora Giovanardi is considered one of the most versatile and talented emerging actresses of the Italian art scene. She began her acting career in 2006 when, immediately after having obtained her Bachelor's degree in Literature, she decided to attend the School of Dramatic Arts Paolo Grassi in Milan, where she graduated in 2008.
Her theatrical debut takes place with Harold Pinter's Betrayal and she then continues at the Piccolo Teatro of Milan with Lluis Pasqual’s Donna Rosita Nubile. For her performance she received a nomination for Best Dramatic Actress at the 2011 Golden Graal.
In that same year, in Reggio Emilia, she founded the company TAP Ensemble-Teatro d'Arte Popolare together with three other actors. She also stably collaborates with ERT-Emilia Romagna Teatro, with which she has staged, among other productions, What is love?- Study on Plato’s symposium, directed by Anda De Rosa.

During the 2012 season, she became one of the actors in Maurizio Crozza’s television show, Crozza nel Paese delle Meraviglie and in 2015 she won the prestigious award for Best Actress at the Rome Web Fest, thanks to her participation in the web series "Status". In 2016 she co-starred with Checco Zalone in the film Quo Vado?.

Giovanni Allevi

Maestro Giovanni Allevi is one of the leading pure and untainted composers on the current international scene. 
He is a composer, conductor and pianist. He graduated with first-class honours in Philosophy and was twice conservatory graduate with top scores in piano and composition.
He has quickly become a social phenomenon, the enfant terrible who floored the academic world with his extraordinary talent and charisma. He has entered the collective imagination of the younger generations who flock to his concerts. His compositions outline the tenets of a new "Contemporary Classical Music", through a cultivated and moving language which distances itself from the dodecaphonic and minimalist experience to affirm a new European rhythmic and melodic intensity, based on forms of classical tradition infused with the sounds of our modern age.
 Giovanni Allevi’s artistic career is dotted with public successes and recordings (the albums of his own instrumental compositions have sold over 1 million copies).
He has staged many concerts and international tours; from the Carnegie Hall in New York, the Queen Elizabeth Hall in London and the Arena di Verona, with performances in the world’s major cities such as Paris, Madrid, Berlin, Los Angeles, Seoul, Tokyo, Singapore and Jakarta.
After returning from the last Olympic Games in London, where he was called for the second time running to represent Italian music (after performing with the China Philharmonic Orchestra in the Forbidden City in Beijing during the 2008 Olympic Games), he recorded his first concert for violin and orchestra "The Witch’s Dance", included in the album of symphonic compositions "SUNRISE". His concert was performed by virtuoso violinists, the winners of the Paganini, Sion Valais and Tchaikovsky Prizes.
Allevi is also a successful writer: for Rizzoli he has published "La musica in testa", which became a best seller and took the "Elsa Morante" Literary Prize and the essay "Classico Ribelle", an aesthetic manifesto of his musical poetics, further proof of the solidity of his classical training and cultural stature.
2016 marks 25 years of the artist's live performances, with an exciting and innovative photo book published by RAI and entitled: "Vi Porterò con me. La mia vita con la Musica", already in reprint only a few days after its publication.

Giovanni Allevi

Maestro Giovanni Allevi is one of the leading pure and untainted composers on the current international scene. 
He is a composer, conductor and pianist. He graduated with first-class honours in Philosophy and was twice conservatory graduate with top scores in piano and composition.
He has quickly become a social phenomenon, the enfant terrible who floored the academic world with his extraordinary talent and charisma. He has entered the collective imagination of the younger generations who flock to his concerts. His compositions outline the tenets of a new "Contemporary Classical Music", through a cultivated and moving language which distances itself from the dodecaphonic and minimalist experience to affirm a new European rhythmic and melodic intensity, based on forms of classical tradition infused with the sounds of our modern age.
 Giovanni Allevi’s artistic career is dotted with public successes and recordings (the albums of his own instrumental compositions have sold over 1 million copies).
He has staged many concerts and international tours; from the Carnegie Hall in New York, the Queen Elizabeth Hall in London and the Arena di Verona, with performances in the world’s major cities such as Paris, Madrid, Berlin, Los Angeles, Seoul, Tokyo, Singapore and Jakarta.
After returning from the last Olympic Games in London, where he was called for the second time running to represent Italian music (after performing with the China Philharmonic Orchestra in the Forbidden City in Beijing during the 2008 Olympic Games), he recorded his first concert for violin and orchestra "The Witch’s Dance", included in the album of symphonic compositions "SUNRISE". His concert was performed by virtuoso violinists, the winners of the Paganini, Sion Valais and Tchaikovsky Prizes.
Allevi is also a successful writer: for Rizzoli he has published "La musica in testa", which became a best seller and took the "Elsa Morante" Literary Prize and the essay "Classico Ribelle", an aesthetic manifesto of his musical poetics, further proof of the solidity of his classical training and cultural stature.
2016 marks 25 years of the artist's live performances, with an exciting and innovative photo book published by RAI and entitled: "Vi Porterò con me. La mia vita con la Musica", already in reprint only a few days after its publication.

Marta Ferri

Marta Ferri is a fashion designer who reinterprets haute couture garments in a contemporary style.

Born and raised in Milan, driven by curiosity and a deep desire to learn, she decided to move to New York where she has now lived and worked for four years. She approached the fashion world by working for Prada whilst developing other parallel projects, including Nuda (Naked), a collection of artistic jewellery in collaboration with Flash Art.

In the autumn of 2010, she created her first collection of couture dresses and, thanks to its success, she opened a new studio. The following summer, she was given a special mention in the Vogue contest Who is on Next? because of the quality tailoring of her collection and her innovative use of fabrics.

Encouraged by this success and thanks to the experience acquired, she decided to expand into the ready-to-wear sector, producing two spring-summer and two winter-autumn collections. In January 2012, she was invited by AltaRoma to organise her first fashion show, while in December of the same year she presented Unica, her first collection of accessories.

Acclaimed by the national and international press and by the most prestigious fashion blogs, Marta continues to create made-to-measure products.

Marta Ferri

Marta Ferri is a fashion designer who reinterprets haute couture garments in a contemporary style.

Born and raised in Milan, driven by curiosity and a deep desire to learn, she decided to move to New York where she has now lived and worked for four years. She approached the fashion world by working for Prada whilst developing other parallel projects, including Nuda (Naked), a collection of artistic jewellery in collaboration with Flash Art.

In the autumn of 2010, she created her first collection of couture dresses and, thanks to its success, she opened a new studio. The following summer, she was given a special mention in the Vogue contest Who is on Next? because of the quality tailoring of her collection and her innovative use of fabrics.

Encouraged by this success and thanks to the experience acquired, she decided to expand into the ready-to-wear sector, producing two spring-summer and two winter-autumn collections. In January 2012, she was invited by AltaRoma to organise her first fashion show, while in December of the same year she presented Unica, her first collection of accessories.

Acclaimed by the national and international press and by the most prestigious fashion blogs, Marta continues to create made-to-measure products.

Achille Bonito Oliva

Art critic, academic, curator, essayist and writer, Achille Bonito Oliva was born in Caggiano (Salerno) in 1939. The winner of numerous awards and accolades including, in 1991, the Valentino d'Oro, the international art critics prize, he has revolutionized the style and function of the critic, extending and innovating this role.
After graduating in letters, he joined the Gruppo 63, a literary movement of young intellectuals who strongly criticized the works tied to the traditional models of the Fifties. Since 1968, he has lived in Rome, where he teaches contemporary art history at the Department of Architecture of the La Sapienza University.
In 1979, he theorized the “Trans-avant-garde”, for which he also invented the neologism, creating the namesake artistic movement. He has explored art history turning points such as mannerism, historical avant-gardes and neo-avant-gardes.  
General curator of the Venice Biennial in 1993, he has promoted contemporary art with hundreds of exhibitions and events. For his commitment, he has been awarded the title of Chevalier of arts of the French Republic and Grand'Ufficiale of the Italian Republic for his cultural merits. Besides publishing many essays, he is curator of the Enciclopedia delle arti contemporanee (Encyclopaedia of contemporary arts) and writes for the daily Newspaper La Repubblica. He is also creator of the TV program, Fuori Quadro for RAI 3.

Achille Bonito Oliva

Art critic, academic, curator, essayist and writer, Achille Bonito Oliva was born in Caggiano (Salerno) in 1939. The winner of numerous awards and accolades including, in 1991, the Valentino d'Oro, the international art critics prize, he has revolutionized the style and function of the critic, extending and innovating this role.
After graduating in letters, he joined the Gruppo 63, a literary movement of young intellectuals who strongly criticized the works tied to the traditional models of the Fifties. Since 1968, he has lived in Rome, where he teaches contemporary art history at the Department of Architecture of the La Sapienza University.
In 1979, he theorized the “Trans-avant-garde”, for which he also invented the neologism, creating the namesake artistic movement. He has explored art history turning points such as mannerism, historical avant-gardes and neo-avant-gardes.  
General curator of the Venice Biennial in 1993, he has promoted contemporary art with hundreds of exhibitions and events. For his commitment, he has been awarded the title of Chevalier of arts of the French Republic and Grand'Ufficiale of the Italian Republic for his cultural merits. Besides publishing many essays, he is curator of the Enciclopedia delle arti contemporanee (Encyclopaedia of contemporary arts) and writes for the daily Newspaper La Repubblica. He is also creator of the TV program, Fuori Quadro for RAI 3.

Alessandro Preziosi

Stage, film and TV actor, Alessandro Preziosi (Rome, 1973) has had a passion for the arts ever since he was a boy and has achieved widespread success by playing a series of timeless roles. After graduating from the ‘liceo classico’, he attended the Milan Amateur Dramatic Academy and, in 1999, was selected to play the role of Laertes in Antonio Calenda’s production of Hamlet.

After this first major theatre experience, he began working in films and on TV, with a part in the TV series Elisa di Rivombrosa, thanks to which he became known to the wider public.

Alternating TV, theatre and film engagements, he took part in Il commissario De Luca, which won him the international Golden Chest award, and, in 2009, in Ferzan Ozpetek’s award-winning Loose Cannons (Mine vaganti). In 2010, thanks to the intensity of his Hamlet, he received the prestigious Gassman – Teatranti Prize and, in 2014, the Maschera d’Oro del Teatro italiano for the monologue Cyrano sulla luna.

Recently, he played in a new version of the fairy-tale The Beauty and the Beast, directed by Fabrizio Costa, which proved to be a big success in terms of audience and interest aroused in the social media. As protagonist and director he is currently on tour with the stage production of Il Don Giovanni, “which looks like a film, but is Molière to the core”.

Alessandro Preziosi

Stage, film and TV actor, Alessandro Preziosi (Rome, 1973) has had a passion for the arts ever since he was a boy and has achieved widespread success by playing a series of timeless roles. After graduating from the ‘liceo classico’, he attended the Milan Amateur Dramatic Academy and, in 1999, was selected to play the role of Laertes in Antonio Calenda’s production of Hamlet.

After this first major theatre experience, he began working in films and on TV, with a part in the TV series Elisa di Rivombrosa, thanks to which he became known to the wider public.

Alternating TV, theatre and film engagements, he took part in Il commissario De Luca, which won him the international Golden Chest award, and, in 2009, in Ferzan Ozpetek’s award-winning Loose Cannons (Mine vaganti). In 2010, thanks to the intensity of his Hamlet, he received the prestigious Gassman – Teatranti Prize and, in 2014, the Maschera d’Oro del Teatro italiano for the monologue Cyrano sulla luna.

Recently, he played in a new version of the fairy-tale The Beauty and the Beast, directed by Fabrizio Costa, which proved to be a big success in terms of audience and interest aroused in the social media. As protagonist and director he is currently on tour with the stage production of Il Don Giovanni, “which looks like a film, but is Molière to the core”.

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