The Short Film
The Italy of small towns and villages, piazzas and fountains; the hidden Italy with its city corners, now protagonist at the 73rd Venice Film Festival. Today, Monday, 5 September 2016, in the area of Fondazione Ente dello Spettacolo, at the Lido, Giorgio Pasotti’s film was previewed. The film is all about the Arts of Italy project, set up by OVS in conjunction with the Fondazione Ente dello Spettacolo to help rediscover the beauties of Italy through the medium of film.
The short was made with a selection of video entries to the OVS Arts of Italy contest, hosted on the Zooppa.com platform. Through films lasting an average of one minute, participants showed the link they have with a particular work of art, something that they consider special. The winners were selected by an expert jury panel, chaired by Davide Rampello and including Achille Bonito Oliva, Mimmo Calopresti, Gaetano Pesce, and Gianfranco Pannone.
“In the film,” explains director, Giorgio Pasotti, “we show memories, passions, and love through works of art in Italy that have become a part of people’s lives. What emerges is a funny and sometimes moving portrait that is definitely rich with feeling: it’s what life is all about. Thanks to the OVS Arts of Italy project, I have had the opportunity to direct a declaration of love for Italy’s art, culture and fashion”.
“The Arts Of Italy project came from our desire to pay tribute to the beauty we meet in our towns and villages every day,” says Stefano Beraldo, CEO of OVS. “And from this came the idea to hold a video competition in collaboration with the Fondazione Ente dello Spettacolo, with the aim of offering a public of young creatives the opportunity to show and reveal our priceless artistic heritage and the emotions it arouses, through the immediate language of a video”.
According to Davide Rampello, President of the expert jury panel, “this contest points to the great imaginative and narrative abilities of Italians when it comes to talking about their own history, and their ability to observe the extraordinary social and cultural memories that are a part of all our lives”.
Don Davide Milani, President of the FEdS, explained that “Since 1946, the Fondazione Ente dello Spettacolo has been working to disseminate, promote and capitalise on cinema culture in Italy. Working in conjunction with a culturally aware company such as OVS has made it possible to arrange a competition that uses the language of film to showcase the beauties of Italy, with an added value: the stories of the people who are behind the camera. Because we are sure that an asset can become cultural heritage, above all when it becomes a part of people’s lives and experience.”.